Watching video on Facebook has the great power to connect people, chat and pleasure communities. On Facebook, videos are being discovered by bringing together friends and communities. As more and more people enjoy this experience, we’ve learned that people find the serendipity to discover videos in Newsfeed, but they also want a special place they can go to watch videos.Last year, Facebook launched the Video tab, which provided a predictable place to find videos on Facebook.
Introducing Facebook Watch
Facebook is introducing Watch, a new platform for shows on Facebook. Watch will be available on mobile, on desktop and laptop, and in Facebook’s TV apps. Shows are made up of episodes — live or recorded — and follow a theme or story-line. To help you keep up with the shows you follow, Watch has a Watchlist so you never miss out on the latest episodes.
Watch is designed to help you find new shows structured around what your friends and communities are watching. For example, do you find sections like ‘Most Talked About’, which highlights show that spark talk, What’s Making People Laugh, which indicates where many people have used the ‘Haha’ response and What Friends Are Watching Helps you with friends To communicate about shows they follow.
Facebook understood that the reactions of people and comments to a Facebook Live video are often as much part of the experience as the video itself. So when you watch a show, you can see comments and connect with friends and other viewers while watching or participating in a special Facebook group for the show.
A Platform for Shows
Watch is a podium where all passionate creators and publishers can find the audience, develop a community of passionate fans, and earn money for their work. In this way many of Facebook shows can be successful, in particular :
Shows that engage fans and community.
Nas Daily publishes a daily show where he makes videos together with his fans from around the world. The Watchlist makes it easy for fans to catch every day’s new episode.
Live shows that connect directly with fans.
Gabby Bernstein, a New York Times bestselling author, motivational speaker, and life coach, uses a combination of recorded and live episodes to connect with her fans and answer questions in real time.
Shows that follow a narrative arc or have a consistent theme.
Tastemade’s Kitchen Little is a funny show about kids who watch a how-to video of a recipe, then instruct professional chefs on how to make it. Each episode features a new child, a new chef, and a new recipe. Unsurprisingly, the food doesn’t always turn out as expected.
Live events that bring communities together.
Major League Baseball is broadcasting a game a week on Facebook, enabling people to watch live baseball while connecting with friends and fellow fans on the platform.
Watch will be a place for a wide range of shows, from reality to comedy to many live sports. Episodes of Watch shows can be either live or recorded. To help inspire creators and seed the ecosystem, Facebook has funded several series, including Returning the Favor, hosted by Mike Rowe, who finds people doing something extraordinary for their community, telling the world about it and, in turn, doing something extraordinary for them. Candidates are nominated by Mike’s fans on Facebook.
Initially Facebook will be introducing Watch to a limited group of people in the US and they plan to bring the experience to more people soon. Similarly, they are opening up Shows to a limited group of creators and plan to roll out to all soon.
You can learn more about making shows on Facebook’s Media blog here.