Home SOCIAL MEDIA MARKETING Instagram Instagram Marketing 2018: Grow Your Brand On Instagram

Instagram Marketing 2018: Grow Your Brand On Instagram


Do you know how to utilize Instagram to promote your business?

With a specific end goal to enhance your Instagram Marketing, you have to expand your following on a relentless and reliable premise.

It’s just been a long time since Instagram acquainted us with channels and square configuration photographs. Since its launch in 2010, Instagram has taken the world by storm.

Not exclusively does Instagram have a lot of users, they’re engaged. The greater part (51%) of the platform’s active users visit the site daily, and 35% say they check it various times each day. The photo and video sharing app has immediately transformed into a top social media site.

Instagram is extraordinary for developing brand awareness and introducing products. Instagram enables you to promote your brand and product in an amicable, legitimate manner without specifically pitching to your clients.

Are you finding it difficult to get enough interaction with your brand? Do you know the trick how to get more followers on Instagram?

Instagram has more than 800 million monthly active users.

Over 90 million videos and photos are shared on Instagram every day.

Those are enormous numbers. And no matter where and who your audience is, you’ll make sure to get connect with them through Instagram. So the question becomes…

How to market your business on Instagram?

Instagram is one of the most popular and engaging social media apps. With more than 10 million trusted business accounts, it has turned into a demonstrated social media platform for marketing and brand building.

If you use Instagram in a right way for business purposes, you could have an instant viral marketing success else your efforts on the site could be a major empty fail.

In this article, we will be looking into a few Instagram Marketing tips and the formula for Instagram success-

Create an Instagram Business Account

So are you ready to be Instafamous?

1) Download the Instagram App

let’s do it!

First of all, you have to download the Instagram application to work on Instagram Marketing. And let me clear you that Instagram does not have a desktop version that includes all the functions of the app.

For instance, you can check out the content on Instagram’s website, but you can’t upload any post or content via your desktop( although there are some softwares available for that). Instagram is available for free in both the Apple App Store and Google Play.

Instagram Marketing App
Instagram Marketing App

2) Create an Instagram Account

Once you’ve downloaded the application, it’s time to create the account. When you open the application, you’ll have two options – Log In With Facebook or Sign Up With Phone or Email.

Try not to be enticed by the Facebook login! Sign up with the business email to ensure that your profile isn’t connected to your personal Facebook account.

Instagram Marketing App- How to Sign Up
Instagram Marketing App- How to Sign Up

3) Complete your profile-

Click on the “Edit Profile” button on your profile to influence corrections to your profile photo, profile name, username, bio, or URL. Include a branded photo, a short useful and informative bio, and a link to your website.

You need to optimize your Instagram bio. Instagram bio has a limit of 150-character, so you’ll have to be direct and to the point. In a few words tell your audience who you are and what you do using a hint of personality.

Instagram Marketing App- Complete the profile
Instagram Marketing App- Complete the profile

4) Connect your account to Facebook-

As you know Instagram is owned by Facebook. To boost your marketing efforts you must connect these two very powerful social media sites.

You may already have a fans/followers on Facebook, Twitter, Linkedin, etc who know you and trust you. So invite them to follow you on Instagram as well.

Cross-promotion is the best way to generate more exposure to your Instagram posts, improving your brand quality and image and hence bringing down the cost of creating new content.

5) Last but not least, be sure to update your account settings.

There you’ll be able to do things like change your current password, check out all the posts you’ve liked, enable or disable post notifications, and so on. Here are a few things you should check out right away:

A) Story Settings:

In August 2016, Instagram Released a new feature “Instagram Stories”

With the new and refreshing idea, Instagram Stories let the user post photos and videos that vanish after 24 hours.

In “Story Settings” option, you can manage who can see and reply to your Instagram Stories. We recommend you to allow the public and all your followers to see and reply to your Stories to increase brand engagement.

B) Switch to Business Profile:

Last Year, Instagram disclosed its new business tools feature. The tool allows users to identify themselves as a business, making it easy for their audience to get in touch with the brand directly. Business profiles likewise give more inside and out bits of knowledge and make it easier for you to promote content. One thing you should keep in mind is that your business must have a Facebook business page to switch to an Instagram business profile.

C) Private Account:

The moment you will create your account on Instagram, it will automatically set your profile to public — do not modify this! If you’re a business, you’ll want users to be able to automatically see your posts and follow your business without any obstacles.

D) Linked Accounts:

Create a social media web by linking all your social media accounts with each other. Instagram gives you the access to link your Facebook, Twitter, Tumblr, Ameba and OK.ru and many more accounts with Instagram. If in future you wish to unlink your any of the social media accounts just go to the account settings and scroll down, here you will get the option “Linked Accounts”, click on it and choose the desired social media account and simply click the option “unlink”.

E) Comments:

Receiving comments on your post is very exciting and encouraging, but certain comments may conflict with brand values or offend your audience. Here Instagram plays a smart move, it can automatically hide comments that contain certain keywords or phrases.

For example, you may approach to hide comments that contain offensive expletives. The best way to do this, enter the specific words and phrases (also called negative keywords) into your Instagram settings and turn on the feature.

Instagram Marketing App- Hide Comments
Instagram Marketing App- Hide Comments

F) Adding Additional Instagram Accounts:

What if you manage multiple accounts? Here is the solution!

Instagram lets the users add up to five accounts so you’re able to rapidly switch between them without signing in and out. It also allows the users to have various individuals signed into the account at one time.

Just be sure everyone is aware of what to post and when to post it with an updated editorial calendar.

To add an account, click on the gear to reveal your settings. Scroll to the bottom and you will find the option “Add Account”, simply click on it. Enter the desired username and password of the account that you’d like to add.

It’s very easy to switch between accounts, go to your profile and tap your username at the top of the screen. Just click on the account you’d like to switch to and you will be there.

Instagram Marketing App- Add Another Account
Instagram Marketing App- Add Another Account



What am I missing here? Let me know in the comments and I’ll add it in!

The upcoming blog will be on “Instagram Marketing Hacks To Make Your Business Boom” Stay Tuned!!

Instagram Marketing 2018: Grow Your Brand On Instagram
Article Name
Instagram Marketing 2018: Grow Your Brand On Instagram
Instagram is extraordinary for developing brand awareness and introducing products. Instagram enables you to promote your brand and product in an amicable, legitimate manner without specifically pitching to your clients.
Publisher Name
Digital Marketing Help
Publisher Logo