Facebook is rolling out new features for Group admins that will help group admins in the management of members and content.
By the time i am writing this post, I don’t yet have most of these features. TechCrunch wrote a terrific recap of these updates, and the images below come from that article.
Let’s take a closer look at what you can expect, and how you might take advantage of these updates
One main complaint from Facebook group admins has been the shortage of any access to metrics regarding the activity of members. Third party tools have sprung up to fill this void in the meantime, but Facebook now provides a native solution.
Group Insights will give admins better understanding of what’s going on in their groups would help them make decisions on how to best support their members. Now, with Group Insights, they’ll be able to see real-time metrics around growth, engagement and membership — such as the number of posts and times that members are most engaged.
New Members:How many new members have been added in the past 28 days, and what is the percentage of growth?
Posts, Comments and Reactions: Total number of posts, comments and reactions, and how that compares to the prior period. You can select from multiple time periods.
Popular Times: A graph charting activity level by time of day and day of the week. This can help determine the best time to post content or host group events.
Top Posts: A collection of the posts that received the most likes, comments and views during the selected time period. Learn from what made those posts successful.
Top Contributors: A ranking of the membership who contributed the most posts and comments during the past 28 days. This could be an opportunity to recognize, honor, or give back to those who contribute most.
Age and Gender: A breakdown of your membership by gender. This could potentially influence how you market, run ad targeting, and communicate.
This may only be a sampling of the Insights that will be available, based on the screen grabs from TechCrunch. Facebook has provided few details.
New Membership Request Filtering
This feature could be particularly useful for closed groups that get a high volume of requests to join. Filter pending members by gender and location (though it’s not clear if there is any other filtering available). You can then bulk accept or decline based on that filter.
TechCrunch notes that the danger of this filtering is that admins could exclude people they should not. However, I doubt most admins will be using this to bulk accept/deny without looking more closely. If I had the feature, I may use it to prioritize my membership request workflow.
Of course, that may not cut down on the work of an admin. It’s not nearly as valuable as the screening questionnaire that allows admins to ask questions of those requesting access.
Removed Member Clean-up
Group admins can now quickly and easily delete all history related to a removed member. Admins can now easily do the following:
- Delete all of that member’s posts from the past seven days
- Delete all of that member’s comments from the past seven days
- Delete any pending members invited by that member during the past seven days
- Block that member so that they won’t be able to find, see or join the group again
It’s not clear if admins will be able to clean up in bulk beyond this seven day period, but it’s a start.
Scheduled Posts in Groups
A small thing. Why in the world wasn’t this available before? But the absence of this feature in the past has been frustrating and annoying. As a result, the addition of this “small thing” is actually kind of a big deal.
Group admins will be able to schedule posts for a specific day and time just like they can for pages. This becomes additionally useful now that we have metrics from Group Insights indicating the times of day members are most active.
This is a huge deal for me. As many private communities are successful because of the peer-to-peer sharing, not because their admins in there every minute of the day.
Group to Group Linking
Admins can link related groups that they manage. This allows them to surface and recommend that related group to members, making it more likely that members of one group join another. Facebook says that this is just the beginning of their attempts to bring communities and sub-communities together.
This particular feature will be great for free, open groups. It won’t be particularly useful for my premium groups as it will only create confusion when a member attempts to join a related group that they aren’t currently paying for.